3 Best Ways: To Customize WooCommerce Product Page

woocommerce product page

In this article, I will tell you the 3 best ways to customize WooCommerce product page. Are you searching for the best ways to customize your store and improve your clients’ experience? We’ve got simply the best article for you! 

About WooCommerce Product Page

The design of your product page is an integral part of your customer’s shopping experience on your online store website. Your products are probably the most unique and distinguishable part of your WooCommerce store. So you must customize your product page and ensure it highlights your products and services. This includes convenient product page sections such as additional detail sections, size charts, different picture previews for product variations, additional ordering options, and extra. And that’s simply including more content. You can also re-order these sections, remove the default ones, redesign them, and much more.

Regardless of what you do, your main aim should be to enhance your customer’s experience in your WooCommerce store. This will naturally help you increase your sales. If your website is easy to navigate and users can find what they’re searching for easily, they’re extra likely to purchase, come back, and recommend your store.

For example, you’ll be able to add direct checkout buttons to help them buy rapidly, include comparison charts to assist them to choose the best product or add unique variation carousels to display all of the options for the single product’s variations.

Here are the Best 3 Ways to Customise WooCommerce Product Page. All of these techniques have pros and cons. On this information, we’ll show you all of them so you’ll be able to choose the most appropriate for you.

How to Edit WooCommerce Product Page using Page Builders

Page builders are a universal reply to customizing your WooCommerce pages. This not only includes your product page however some other page on your site. WordPress Page Builders have the added means to set and use WooCommerce page templates. In this way, not only can you utilize a wide variety of custom elements to customize your product pages, but in addition use pre-designed templates and pages to make your life easier.

Customizing your WooCommerce Elements using CSS

You can also discover the option to customize your WooCommerce elements by adding CSS snippets to your WordPress theme. This allows you to discover ideas such as customizing font sizes for titles, buy now button colors, and much more.

You can add CSS snippets to your WordPress theme, go to Appearance > Customize and click on Additional CSS.

woocommerce product page
WooCommerce Product Page

Right here, you can add CSS snippets and customize any element you want. There are lots of things you can edit however to provide you some ideas, we’ll leave a few snippets below. Furthermore, you can use this HTML color picker to search out the best hex code for you to add to your color CSS codes.

Change Product Title Font size
.woocommerce div.product .product_title {
font-size: 42px;

Change Product Title color
.woocommerce div.product .product_title {
color: #AAb733;
Change Buy Now button color
.woocommerce div.product .button {
background: #000000;

After adding your snippets, keep in mind to click Publish to finalize the changes.

How to Customize the WooCommerce Product Page using Plugins

There are a number of plugins to edit the product page in WooCommerce. Let’s take a look at some of the greatest ones.

1. Direct Checkout for WooCommerce

Direct Checkout is the best plugin to simplify the purchase process and make your customer’s shopping experience comfortable. It comes with many options to customize your product page by including fast purchase buttons and nifty add to cart redirects.

customize woocommerce product page
WooCommerce Product Page

This way, you’ll be able to let your shoppers rapidly buy your items and increase your conversation rates. This tool also allows you to customize your product and checkout page by including fast view options to your product categories and archive pages, making the process of viewing and buying items extra convenient to your customers.

Additionally, Direct Checkout includes nifty AJAX add to cart button customization to hurry up the buying process and remove the need for reloading the page when customers add items to their carts. On high of that, you’ll be able to skip the cart page and redirect your customers from the product page to the checkout in one click.

Key Factor:

  • It’s an excellent tool to simplify the purchase process and increase conversion rates
  • Comes with plenty of options to customize each product and checkout page
  • Appropriate one-click fast buy buttons so as to add to your product pages
  • AJAX-enabled Add to Cart buttons and add to cart redirects
  • Option to customize checkout fields, in addition, as well as add fast view options to product archives and categories


This is a freemium plugin. It has a free version and three premium plans that start at a promotional worth of 19 USD (one-time cost). Nevertheless, you can use the following code and get a 10% discount:

2. WooThumbs

WooThumbs is one other extremely good tool that allows you to display your WooCommerce products in the most inciting and awe-inspiring way. The plugin provides you with a completely alternate way of setting up your product galleries and pictures and adds an entire realm of customization to your product pages.

woocommerce product page
WooCommerce Product Page

As well, you can add appropriate options to make browsing via your product pictures easier and improve your store’s sales. This includes adding sliding thumbnails, unique gallery designs that you can customize to match your theme, integrated zoom options for your pictures, and tons of further image gallery options. Finally, you can also include unique picture galleries for product variations, as well as embed videos on your product galleries for more sales transformation.

Key Factor:

  • Tons of extended options for customizing product picture galleries
  • Options for sliding thumbnails as well as zoom options for product images
  • Adjustable picture galleries for product variations to add unique picture galleries for each product variation


WooThumbs is a premium plugin that starts at 79 USD per year and has a 14-day free trial.

3. Product Add-Ons

Product Add-Ons is a necessary plugin if you’re searching for the best ways to curate your customer’s shopping experience via your product pages. This tool is designed that will help you improve your sales conversions while providing extra options to your customers. It allows you to add unique product page options for example image-based selections for products, further product checkboxes as well as custom texts for more product personalization.

woocommerce product page
WooCommerce Product Page

Besides, you can include unique custom pricing options to make your product page extra versatile. Finally, you can also add the option to cost flat fees or percent fees for more service options for your WooCommerce store. 

Key Factor:

  • Furthermore product page additions such as image-based selections, custom text, sample images, and more.
  • Extra product extension options such as custom checkboxes and text inputs.
  • Options so as to add flat fees, percent fees, or even add custom pricing for added options such as donations, ideas, and more


Product Add-Ons is a premium plugin that will set you back 49 USD per year.

4. WISDM Customer Specific Pricing

If you’re searching for the best ways to make your store and its pricing options smarter and more adjusted, then this plugin is certainly something you must checkout. WisdmLABS presents you with a unique pricing plugin that allows you to set personalized costs for different customers, users, and groups. This means you’ll be able to set personalized pricing for users with completely different roles, specific customers.

woocommerce product page
WooCommerce Product Page

Nevertheless, that’s not all. WISDM Customer Specific Pricing has other good pricing options such as providing discount codes and offers for product categories or quantities and even add bulk discounts for specific tiers for a number of purchases.

On top of that, you can also set cart discount rules for specific amounts. In this way, you can integrate your website’s memberships and attract users to spend more on your store by providing them with personalized provides.

Key Factor:

  • Options to set specific prices for individual customers, subscribers, and user roles.
  • Offer discounts and sale offers to bulk consumers and purchasers
  • Set pricing rules for product categories as well as set store-wide discounts and deals


This is a premium tool that starts at 80 USD per year.

5. Elex WooCommerce Request a Quote

If you’re running a WooCommerce store where you sell products in bulk or want to offer different costs rely on what the customers want, then this plugin can save you lots of time. WooCommerce Request a Quote adds in a nifty ‘Request a Quote’ button that your customers can use to submit a quote request for you.

woocommerce product page
WooCommerce Product Page

You can then reply back to any of your quote requests with a great estimate of the prices and satisfy your customers with barely any nuisance. This makes the process of requesting and accepting quotes easier and more versatile.

Finally, you can also accept orders for products that are out of inventory without any problem and add price adjustments for users that might purchase your products in different bulk sizes.

Key Factor:

  • Request a Quote button to make use of for ordering
  • Payment verification and admin notifications
  • simple options for responding, accepting, or denying customer quotes
  • Options for enabling quote requests from specific roles


WooCommerce Request a Quote is a premium plugin that starts at 59 USD (one-time fee).

If you don’t want to install any third-parties on your website and you’ve got coding expertise, you can also customize the WooCommerce product page programmatically. Let’s see how to do it.

How to Customize WooCommerce Product Page Programmatically

Another various is to edit the product page in WooCommerce programmatically. We don’t recommend this technique for beginner users, but if you understand what you’re doing and want to add custom features to your product page without any further tool, this is a superb option.

For certain, we’ll use nifty codes built around WooCommerce Hooks. If you’re not informed about them, check out this full guide about how to use WooCommerce hooks. The information additionally gives you details about how to customize WooCommerce template files, which is a good option if you want to edit your store.

There are lots of things you can do if you understand how to code. For this demonstration, we’ll concentrate on how you can remove or reorder elements from your WooCommerce Product Page. 

Summary: As we’ll edit some core files before you start ensure you create a full backup of your site. Moreover, we recommend you use a child theme so you can either create it or use any of these plugins.

Removing Elements from WooCommerce Product Page

To add these codes, open your WordPress Theme editor in your WordPress dashboard by going to Themes > Theme Editor. Then, click on the Functions.php file on the file list in the far proper column. Here, you can add your personal WooCommerce scripts to start customizing your store.

woocommerce product page
WooCommerce Product Page

WooCommerce gives you a number of hooks to customize any element in your shop. These hooks work with specific elements, so you need to use the best hook with the right function and the right priority value to remove or reorder these elements. You can view all the hooks and their related parameters on this page or the content-single-product.php file of the WooCommerce plugin.

Right away, let’s take a look at how you can add a script to remove the product meta, description, and rating stars from your WooCommerce product page.

You can simply paste the following code in your functions.php file:

// remove rating stars
remove_action( 'woocommerce_single_product_summary', 'woocommerce_template_single_rating', 10 );
// remove product meta 
remove_action( 'woocommerce_single_product_summary', 'woocommerce_template_single_meta', 40 );
// remove description
remove_action( 'woocommerce_single_product_summary', 'woocommerce_template_single_excerpt', 20 );

Then, click on the Update file, and your WooCommerce Product page should have these elements removed.

woocommerce product page
WooCommerce Product Page

Re-ordering WooCommerce Product page elements

It’s also possible to re-order WooCommerce product page elements using hooks. By default, WooCommerce elements have their own priority order. If you’re not aware of them, you can try this page.

woocommerce product page
WooCommerce Product Page

Now to re-order elements, you can simply remove the element and add them back using the add_action hook. You can then add your personal priority order on the hook, so the elements appear in your selected order.

For example, if we want the description section to appear right after the title, we can give it a custom priority order of 6. Since the title has an order of 5, this will add your description properly below it.

You can also add this script to your functions.php file and click Update File.

// change order of description
remove_action( 'woocommerce_single_product_summary', 'woocommerce_template_single_excerpt', 20 );
add_action( 'woocommerce_single_product_summary', 'woocommerce_template_single_excerpt', 6 );
woocommerce product page
WooCommerce Product Page

These are just a few examples of what you can do to customize your WooCommerce product page programmatically. Nevertheless, there are lots of other things you can do. 


Finally, editing your product page is key to improve your customer’s shopping experience and boost your sales. In this guide, we’ve seen different ways to customize the product page in WooCommerce:


Using dedicated plugins
Programmatically, using WooCommerce hooks and templates
Using page builders such as Divi and Elementor

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